1. Nov 2023

Ecommerce white paper

  • Pfree know-how from over 100 projects experience
  • Pinvest only 5 minutes reading time to avoid the 11 most typical failures in digitization
  • Pwith our well-structured 10-step plan to success after the relaunch
  • P advance digitization with our knowledge


YEAH, I have an online shop – now what?

Congratulations! Let’s get started! – How do we tell you in the white paper!

Digitization failure?

Not with me! With our 11 tips you are well prepared and don’t fall into the typical traps!


TEN MANDATORY TODOS after the relaunch of an e-commerce platform

Have you launched a new e-commerce instance? The first orders are coming in and everything seems to be running smoothly through the connected systems? Congratulations – we’ve all heard completely different stories! And now it’s time to take a breather and let everything run for a few weeks? Unfortunately no Unfortunately not at all. Because now the real work begins!

Let’s assume you were proactive enough to implement Google Analytics or some other tracking tool. If not, this is your first task. Otherwise you are flying blind. This gives you the opportunity to continuously improve your platform based on user behavior. But it’s not just your opportunity, it’s also your obligation if you really want to increase sales and not build again in two years.


If you want to be successful in trading online, you need to continuously develop your platform. You need development resources for that. And these are scarce because they are in high demand. Therefore, make sure you have sufficient resources for your development needs in good time.

Ideally, you should secure capacities for the next six to twelve months – be it with a service provider or by hiring developers yourself. Neither is easy, but essential. Otherwise the ruined building is inevitable.


11 typical failures in digitization in B2B

The digitization of B2B sales is and remains an exciting challenge. Somehow almost everyone suspects that it is important and that it is coming up. Many – especially “digitization experts” – want to benefit from this growing demand and shine with competent-sounding bullshit bingo about processes, IoT and Industry 4.0. Unfortunately, hardly anyone will be concrete. The challenges of different industries are said to be too complex and different.

Our experience from various large and small digitization projects shows: There are typical, recurring problem areas that hinder successful digitization. Of course, these are quite non-digital – but they can be a good starting point for the development of clever digitization strategies. We have summarized 11 typical failures in this white paper. Very specific.


We often see a strict separation of departments such as field sales, internal sales and marketing, instead of picking up the customer with the combined competencies as a whole. The field force tends to see themselves as the frontline hunters out there, eliminating concerns, winning customers and closing deals. The back office is often only given the role of an assistant. The marketing department does “advertising”, which is also felt to be too expensive. After all, it is the field service that “brings in” the customer.

More than ever, however, it is important to appear as one company as a consultant and helper. Breaks in communication are to be avoided; not only to appear professional to the outside world, but also to avoid creating any additional or redundant work internally. Products have become comparable (especially in B2B wholesale) – only through integrated service and advice is it possible to stand out from the competition.

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