Shopmacher controls Har-Tru’s European online market entry

In the United States, Har-Tru is the market leader for tennis courts and equipment for the popular sport. The portfolio ranges from court coverings and nets to referee chairs and much more. The US retailer is now about to enter the online market, initially in Germany – Har-Tru’s strongest market on the old continent – and in future Europe. This strategic step in the company is being accompanied in an advisory capacity and implemented in practice by the specialists for transaction-oriented commerce platforms Shopmacher from Gescher in Westphalia.

SHOPMACHER BRINGS HAR-TRU ONLINE IN THE GERMAN MARKET

Har-Tru specializes in tennis accessories.

MARKET KNOWLEDGE AND E-COMMERCE EXPERTISE FROM SHOPMACHER

“The Shopmacher are an ideal partner in our very important expansion into the European market,” said Pat Hanssen, President of Har-Tru. “The team has extensive experience in implementing commerce platforms and is very familiar with the market and customer requirements in German and European online retail, which sometimes differ greatly from those in the USA. This expertise is exactly what we need from our strategic partner.”

START SMALL: SHOPIFY SHOP FOR GERMANY AS A MINIMAL VIABLE PRODUCT

The tennis outfitter will start with an initially limited product portfolio for the German market, which will be sold via a Shopify shop, which was deliberately designed to be clearly arranged at the beginning. The cloud-based Shopify solution can be implemented promptly, is extremely scalable and can be easily expanded in further planned stages.

“We recommended Har-Tru to start with a minimally viable product in order to be able to become active on the market quickly and with comparatively little effort at manageable costs,” explains Shopmacher CTO Manuel Ludvigsen-Diekmann. “Following our philosophy, experience is then collected on the platform and verifiable further development and improvement potential is identified and successively implemented by continuously measuring KPIs. Har-Tru was won over by this Shopmacher approach.”

GRADUAL ESTABLISHMENT OF THE HAR-TRU BRAND IN THE EUROPEAN MARKET

The platform is to go live in December 2019, initially in German and English in the front end. The Shopmacher team will bring its proven expertise in user experience and shop design to the implementation. The shop is the starting point for the gradual establishment of the Har-Tru brand in the German and later European market.

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