Shopmacher put Har-Tru online in the German market
Har-Tru specializes in tennis accessories.
MARKET KNOWLEDGE AND E-COMMERCE EXPERTISE FROM SHOPMACHER
“The Shopmacher are an ideal partner in our very important expansion into the European market,” said Pat Hanssen, President of Har-Tru. “The team has extensive experience in implementing commerce platforms and is very familiar with the market and customer requirements in German and European online retail, which sometimes differ greatly from those in the USA. This expertise is exactly what we need from our strategic partner.”
START SMALL: SHOPIFY SHOP FOR GERMANY AS A MINIMAL VIABLE PRODUCT
The tennis equipment supplier started with an initially limited product portfolio for the German market, which is sold via a Shopify shop that was deliberately designed to be clearly arranged at the beginning. The Shopmacher were able to implement the cloud-based Shopify solution in a timely manner, it is extremely scalable and can be easily expanded in further stages that are planned from now on. The online shop is therefore the starting point for the gradual establishment of the Har-Tru brand in the German and later European market.
GRADUAL ESTABLISHMENT OF THE HAR-TRU BRAND IN THE EUROPEAN MARKET
The platform initially went live in German and English in the front end in December 2019. The shop is the starting point for the gradual establishment of the Har-Tru brand in the German and later European market.
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