André Roitzsch elected to the new board of the VMM
André Roitzsch, CEO at SHOPMACHER and board member of the VMM
The roots of VMM, founded in 1900, are shaped by the sales-promoting design of attractive shop windows and sales rooms. In the age of online trading, the association has recognized the growing importance of digital experiences at the PoS for years and is increasingly positioning itself as a lobbyist and source of inspiration for creators of inspiring, cross-channel shopping experiences. With the election of André Roitzsch, this development is now also being taken into account in terms of personnel at board level.
Germany is famous for its engineering. Products “made in Germany” are in demand all over the world. In the age of digitization, however, reliable and attractive products are no longer a unique selling point for sustainable success. Because customers are increasingly looking not just for products, but for solutions.
According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit back and relax for three years. ITD: Mr. Roitzsch, the Corona crisis and the associated temporary business closures have given...
For more than 20 years, the office partners from Gescher in Münsterland have developed into an internationally renowned player in the field of office technology. With around 130 employees, the office partners provide their customers with office technology: printers,...