SHOPMACHER win Interquell Petfood as a customer

Interquell Petfood relies on SHOPMACHER as partner for long-term digitization strategy

For more than 250 years, Interquell GmbH, based in Wehringen, Bavaria, has been supplying the food industry – now worldwide – primarily with high-quality and healthy cereal products.

More than 50 years ago, the value-driven manufacturer also applied its health and sustainability-focused concept to pet food as Interquell Petfood and pioneered some of the most innovative healthy pet food brands with HAPPY DOG, HAPPY CAT, VET, Fish-fit and Good.

As part of its ongoing digitization ambitions, the traditional company with innovation aspirations has now commissioned SHOPMACHER’s commerce experts to take a close look at the existing digital ecosystem around sales processes, successively realign it to current market requirements and develop it further. In other words, it is not a simple “store project”, but a holistic and long-term process for the step-by-step and KPI-driven improvement of a system landscape. Just as it corresponds to the SHOPMACHER philosophy.

More about how the new collaboration was received by the shopmakers:

ALSO INTERESTING