The Shopmacher are a member of the MACH Alliance If you want to become a member of the MACH Alliance, you have to prove that MACH doesn’t just stand on slides, but works in real systems. The certification process is rigorous and the requirements are high. And...
How retailers ruin their onlineshop system calculations Most selection processes for shop systems suffer from a shortened horizon. Retailers compare one-off license and implementation costs, but systematically ignore the expenses that become decisive over the life...
gamescom 2025: The Shopmacher improve digital orientation, creator access and community feeling Find better, trade fairly, celebrate stress-free: the gaming event gamescom has further optimized its digital platform in 2025. The e-commerce agency Shopmacher is...
Digitally accessible – or soon to be left out? The countdown is on: On June 28, 2025, the Accessibility Reinforcement Act (BFSG) will come into force. But reality shows that many online stores are not yet ready. The new Accessibility Study 2025 reveals: The...
Shopmacher take stock: these are the ten biggest weaknesses of online stores The platform specialists at Shopmacher know the code behind commerce: in their audit report, they name ten typical weaknesses that prevent growth – and show how retailers can fix them....
5 years of partnership with BVB Our success story with BVB Phil and Manuel present the SHOPMACHER trophy for 5 years of successful cooperation. Tell us Phil, how did the collaboration with BVB start? Our collaboration with BVB kicked off in June 2019, when we were...
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