SHOPMACHER and Nekom bring Osram to China
MOBILE-ONLY CONCEPT FROM SHOPMACHER
B2B CULTURE CLASH AS A CHALLENGE
A particular challenge in the context of concept development and implementation was to reconcile the special features of the WeChat application and the widely different habits of Chinese users from a European perspective with the requirements of a German high-tech company.
HIGH-PERFORMANCE BACKEND PROCESSES FROM NEKOM
The presentation of clean backend processes and a high-performance and secure connection to the German systems were also challenging. Here Osram relies on the support of Nekom. The Austrian specialists for demanding tasks in the integration of complex system landscapes have provided a product API specially developed for the WeChat connection, which regulates the data transfer between WeChat and Osram. This was necessary because Osram WeChat did not want to have direct access to its backend systems.
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