Why revenue are a deceptive indicator of the success of an online shop The future of digital commerce will be decided by players who plan their strategy in a strictly data-driven way. The e-commerce experts from ecom consulting and SHOPMACHER summarize which data...
SHOPMACHER takes 3rd place in the Best Retail Cases Awards 2021 In the Retail Marketing and Service category, the Shopmacher won with their case “Specialist dealer Winkels: Optimizing customer loyalty through cross-channel and automated communication”....
“Amazon is a role model when it comes to measuring and optimizing” According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit back and relax for three years. ITD: Mr. Roitzsch, the Corona crisis...
9 tips on how AR/VR can be successful in online furniture retail The growing importance of AR/VR could become a game changer in online furniture retail. Furniture manufacturers and retailers should prepare for the new possibilities before it’s too late. A 2019...
Study: Status of digitization in the furniture industry In the run-up to the MOW furniture fair, which opened its doors on September 19, we got a closer look at the digitization status of the industry. In May and June 2021, we asked almost 30 managers from companies...
Six advantages that a PIM offers the furniture trade The quality of your own product data is the basis for every digital strategy. But most furniture manufacturers and also many furniture dealers still have some catching up to do here – often without even...
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