“Please no technology adventures!” SHOPMACHER CEO André Roitzsch In ONE to ONE 6/2020, SHOPMACHER CEO André Roitzsch has his say as an expert in the digitization of sales routes in B2B. His recommendation, also in Corona times: Without the right...
Digitization strategies for B2B SMEs The digitization of sales, especially in the B2B sector of medium-sized companies, is inevitable for companies that want to remain competitive. But how to start? And with what? What are the first steps? Stefan Kahr, CTO of Nekom,...
INTERVIEW: “The SHOPMACHER approach helps us massively.” The SHOPMACHER have been in charge of the e-commerce platform of the men’s fashion retailer engbers since 2010. In an interview, Engbers owner Bernd Bosch and SHOPMACHER CEO André Roitzsch...
B2B retailers rely on their own online shops André Roitzsch, CEO at SHOPMACHER Digitization is also changing trade between companies. Production and sales goods are increasingly sold via online shops – also in B2B. Anyone who sells their goods to commercial...
IT skills shortage: ten tips for conflict-free offshoring Instead of desperately looking for specialists in Germany who, for example, can further develop their own web shop, more and more companies are employing freelancers from abroad. However, this certainly harbors...
André Roitzsch on the fire letter from the HDE The fire letter sent to Federal Minister Horst Seehofer by the German Retail Association (HDE) generated a great deal of media coverage. André Roitzsch, digital pioneer and CEO of Shopmacher E-Commerce GmbH & Co. KG,...
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