“Amazon is a role model when it comes to measuring and optimizing” According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit back and relax for three years. ITD: Mr. Roitzsch, the Corona crisis...
What does an Agile Project Manager actually do? Persistence instead of bullshit bingo is Sabine Götz’s motto at the e-commerce service provider Shopmacher. If she manages to get the sales to fly, she sometimes has tingling in her stomach. Surname: Sabine Goetz...
“Please no technology adventures!” SHOPMACHER CEO André Roitzsch In ONE to ONE 6/2020, SHOPMACHER CEO André Roitzsch has his say as an expert in the digitization of sales routes in B2B. His recommendation, also in Corona times: Without the right...
Digitization strategies for B2B SMEs The digitization of sales, especially in the B2B sector of medium-sized companies, is inevitable for companies that want to remain competitive. But how to start? And with what? What are the first steps? Stefan Kahr, CTO of Nekom,...
INTERVIEW: “The SHOPMACHER approach helps us massively.” The SHOPMACHER have been in charge of the e-commerce platform of the men’s fashion retailer engbers since 2010. In an interview, Engbers owner Bernd Bosch and SHOPMACHER CEO André Roitzsch...
B2B retailers rely on their own online shops André Roitzsch, CEO at SHOPMACHER Digitization is also changing trade between companies. Production and sales goods are increasingly sold via online shops – also in B2B. Anyone who sells their goods to commercial...
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