Say what you mean – and do what you say “New Work” is one of the most frequently heard buzzwords in the course of work in times of digital change. “New Work” is actually not that new: At its core, it is about seeing the employee as a...
The hidden risks of digitization If you touch a hot stove as a child, you make a mistake and feel its effects immediately – you learn quickly, sustainably and don’t make this mistake a second time. It is different if we make mistakes with our retirement...
The Slow Death of Dinosaurs “e-commerce Projects” E-commerce projects are dying. Why? Because the requirements in digital trade can be met less and less in the form of “projects”. We remember: Projects are characterized by a beginning and an end, there is...
Bye Bye Bullshit Bingo – digitization in B2B sales Why are B2B sales still using instruments that seem almost Stone Age, while B2C sales are largely digitized? Is it the fear of the ubiquitous “digitization bullshit bingo”? Isn’t there also a...
FRONTEND HUI!, BACKEND PHOO! The e-commerce test procedure of the SHOPMACHER from Gescher delivers remarkable results: under the hood, tested shops were not ideally positioned in 2019. At the end of 2018, the SHOPMACHER developed the standardized health check...
10 tips for digital pioneers André Roitzsch, CEO of the SHOPMACHER agency, sees a new era of seduction approaching. Like in the 1920s. What does this mean for digital pioneers? André Roitzsch doesn’t mince his words. Only those who remain agile survive. The...
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