“Amazon is a role model when it comes to measuring and optimizing” According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit back and relax for three years. ITD: Mr. Roitzsch, the Corona crisis...
9 tips on how AR/VR can be successful in online furniture retail The growing importance of AR/VR could become a game changer in online furniture retail. Furniture manufacturers and retailers should prepare for the new possibilities before it’s too late. A 2019...
Six advantages that a PIM offers the furniture trade The quality of your own product data is the basis for every digital strategy. But most furniture manufacturers and also many furniture dealers still have some catching up to do here – often without even...
Measuring success: 10 important KPIs for the online shop The right Key Performance Indicators (KPI) help to optimize online shops. Which key figures retailers should keep an eye on: Many retailers measure the success of their web presence by sales. But there is...
Say what you mean – and do what you say “New Work” is one of the most frequently heard buzzwords in the course of work in times of digital change. “New Work” is actually not that new: At its core, it is about seeing the employee as a...
The hidden risks of digitization If you touch a hot stove as a child, you make a mistake and feel its effects immediately – you learn quickly, sustainably and don’t make this mistake a second time. It is different if we make mistakes with our retirement...
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