The Slow Death of Dinosaurs “e-commerce Projects” E-commerce projects are dying. Why? Because the requirements in digital trade can be met less and less in the form of “projects”. We remember: Projects are characterized by a beginning and an end, there is...
“Please no technology adventures!” SHOPMACHER CEO André Roitzsch In ONE to ONE 6/2020, SHOPMACHER CEO André Roitzsch has his say as an expert in the digitization of sales routes in B2B. His recommendation, also in Corona times: Without the right...
Bye Bye Bullshit Bingo – digitization in B2B sales Why are B2B sales still using instruments that seem almost Stone Age, while B2C sales are largely digitized? Is it the fear of the ubiquitous “digitization bullshit bingo”? Isn’t there also a...
FRONTEND HUI!, BACKEND PHOO! The e-commerce test procedure of the SHOPMACHER from Gescher delivers remarkable results: under the hood, tested shops were not ideally positioned in 2019. At the end of 2018, the SHOPMACHER developed the standardized health check...
10 tips for digital pioneers André Roitzsch, CEO of the SHOPMACHER agency, sees a new era of seduction approaching. Like in the 1920s. What does this mean for digital pioneers? André Roitzsch doesn’t mince his words. Only those who remain agile survive. The...
Digitization strategies for B2B SMEs The digitization of sales, especially in the B2B sector of medium-sized companies, is inevitable for companies that want to remain competitive. But how to start? And with what? What are the first steps? Stefan Kahr, CTO of Nekom,...
Recent Comments