B2B retailers rely on their own online shops André Roitzsch, CEO at SHOPMACHER Digitization is also changing trade between companies. Production and sales goods are increasingly sold via online shops – also in B2B. Anyone who sells their goods to commercial...
IT skills shortage: ten tips for conflict-free offshoring Instead of desperately looking for specialists in Germany who, for example, can further develop their own web shop, more and more companies are employing freelancers from abroad. However, this certainly harbors...
André Roitzsch on the fire letter from the HDE The fire letter sent to Federal Minister Horst Seehofer by the German Retail Association (HDE) generated a great deal of media coverage. André Roitzsch, digital pioneer and CEO of Shopmacher E-Commerce GmbH & Co. KG,...
Shopmacher generate ideas in e-commerce through impulsaption The pressure to keep bringing innovative sales elements into your own online shop arises in the financially strong industry giants and spreads vertically through the entire e-commerce industry until it...
The Shopmacher find a way out of the e-commerce dilemma A well-known picture from the booming e-commerce sector: online traders are irritated because the agency in charge is constantly making too few resources available. On the agency side, the teams groan under what...
Recent Comments