5. Jun 2019

Wake-up call to retailers: Digitize – or die!

Thomas Ottersbach talks to SHOPMACHER CEO André Roitzsch about the problems of brick-and-mortar retail, approaches for growth and how retail could continue to change in the future.
Andre Roitzsch

Listen to the podcast:

Topics in the podcast:

  • greeting
  • Will we still need dealers in the future?
  • Will pure players become the new stationary retailers?
  • Does the small retailer still have a chance in the future or will only chain stores be able to assert themselves?
  • What do stationary retailers have to do in order to really be able to survive?
  • Why do digital services keep customers stationary?
  • Innovative and bold business models are needed
  • Learn from the pure players
  • Personalization and individual customer needs in retail – is that possible?
  • Can retail also learn from other sectors?
  • So which traders are not eligible?
  • How can the brick-and-mortar retailer collect data?
  • How can the extension of the data also be incorporated and used in inpatient settings?
  • The local rankings on Google is also an often untapped potential, isn’t it?
  • Can bricks-and-mortar retailers manage the changes on their own?
  • How do retail alliances not form? Doesn’t that make sense?
  • What can retail learn from the music industry
  • Is there even a “universal concept” for a functioning retail concept?
  • Does stationary retail have to diversify more and offer a complementary product range?


Level upgrade: gamescom now trusts SHOPMACHER again

Level upgrade: gamescom now trusts SHOPMACHER again

After two years in which gamescom was held exclusively online, the world’s largest games event will become a hybrid event this year. Shopmacher is responsible for the further development of the digital customer experience on the “gamescom now” content hub.

read more
The most important ShopTech requirements 2023

The most important ShopTech requirements 2023

The vendor market for commerce solutions is on the move. Experts see a move toward composable commerce and cloud-based solutions. What should a future-proof commerce system look like? Manuel Ludvigsen-Diekmann, CTO of SHOPMACHER, joins two other commerce experts to talk about the most important ShopTech requirements for 2023.

read more
Exclusive Shopmacher team at the office partners

Exclusive Shopmacher team at the office partners

For more than 20 years, the office partners from Gescher in Münsterland have developed into an internationally renowned player in the field of office technology. With around 130 employees, the office partners provide their customers with office technology: printers,...

read more
Cookie Consent Banner by Real Cookie Banner