SHOPMACHER win Interquell Petfood as a customer
Interquell Petfood relies on SHOPMACHER as partner for long-term digitization strategy
For more than 250 years, Interquell GmbH, based in Wehringen, Bavaria, has been supplying the food industry – now worldwide – primarily with high-quality and healthy cereal products.
More than 50 years ago, the value-driven manufacturer also applied its health and sustainability-focused concept to pet food as Interquell Petfood and pioneered some of the most innovative healthy pet food brands with HAPPY DOG, HAPPY CAT, VET, Fish-fit and Good.
As part of its ongoing digitization ambitions, the traditional company with innovation aspirations has now commissioned SHOPMACHER’s commerce experts to take a close look at the existing digital ecosystem around sales processes, successively realign it to current market requirements and develop it further. In other words, it is not a simple “store project”, but a holistic and long-term process for the step-by-step and KPI-driven improvement of a system landscape. Just as it corresponds to the SHOPMACHER philosophy.
More about Interquell
More about how the new collaboration was received by the shopmakers:
ALSO INTERESTING
“Amazon is a role model when it comes to measuring and optimizing”
According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit back and relax for three years. ITD: Mr. Roitzsch, the Corona crisis and the associated temporary business closures have given...
The Shopmacher are a member of the MACH Alliance
If you want to become a member of the MACH Alliance, you have to prove that MACH doesn’t just stand on slides, but works in real systems. The certification process is rigorous and the requirements are high. And that is precisely why this admission is special for us. Only a few agencies worldwide have provided this proof. The Shopmacher now have too. And yes, we are damn proud of that.
IT skills shortage: ten tips for conflict-free offshoring
Instead of desperately looking for specialists in Germany who, for example, can further develop their own web shop, more and more companies are employing freelancers from abroad. However, this certainly harbors the potential for conflicts. SHOPMACHER Managing Director André Roitzsch knows which factors are important for successful cooperation.