Bye Bye Bullshit Bingo – digitization in B2B sales Why are B2B sales still using instruments that seem almost Stone Age, while B2C sales are largely digitized? Is it the fear of the ubiquitous “digitization bullshit bingo”? Isn’t there also a...
SHOPMACHER internationalize BVB online merchandising Borussia Dortmund has a new international BVB online fan shop for its large and constantly growing number of fans all over the world. At bvbonlineshop.com, the eight-time German champion and UEFA Champions League...
Shopmacher launchs B2B portal for ter Hürne For more than 60 years, the name ter Hürne in Südlohn in the idyllic Münsterland near the Dutch border has stood for a family business with a long tradition in wood. Today, the name ter Hürne is synonymous with fascinating,...
Digitization strategies for B2B SMEs The digitization of sales, especially in the B2B sector of medium-sized companies, is inevitable for companies that want to remain competitive. But how to start? And with what? What are the first steps? Stefan Kahr, CTO of Nekom,...
INTERVIEW: “The SHOPMACHER approach helps us massively.” The SHOPMACHER have been in charge of the e-commerce platform of the men’s fashion retailer engbers since 2010. In an interview, Engbers owner Bernd Bosch and SHOPMACHER CEO André Roitzsch...
B2B retailers rely on their own online shops André Roitzsch, CEO at SHOPMACHER Digitization is also changing trade between companies. Production and sales goods are increasingly sold via online shops – also in B2B. Anyone who sells their goods to commercial...
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