9 tips on how AR/VR can be successful in online furniture retail The growing importance of AR/VR could become a game changer in online furniture retail. Furniture manufacturers and retailers should prepare for the new possibilities before it’s too late. A 2019...
Study: Status of digitization in the furniture industry In the run-up to the MOW furniture fair, which opened its doors on September 19, we got a closer look at the digitization status of the industry. In May and June 2021, we asked almost 30 managers from companies...
Six advantages that a PIM offers the furniture trade The quality of your own product data is the basis for every digital strategy. But most furniture manufacturers and also many furniture dealers still have some catching up to do here – often without even...
The digital furniture weeks already exist before the MOW The e-commerce agency SHOPMACHER is dedicating the “Digital Furniture Weeks” to the furniture industry in the run-up to the MOW. The aim is to provide furniture retailers and manufacturers with...
Spring cleaning for gartenmoebel.de by SHOPMACHER AH-Trading GmbH will modernize its popular online shops gartenmoebel.de and loungedreams.com in the coming months. Autumn and winter will be used to be even more modern, customer-friendly, service-oriented, fresh and...
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