SHOPMACHER takes 3rd place in the Best Retail Cases Awards 2021 In the Retail Marketing and Service category, the Shopmacher won with their case “Specialist dealer Winkels: Optimizing customer loyalty through cross-channel and automated communication”....
“Amazon is a role model when it comes to measuring and optimizing” According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit back and relax for three years. ITD: Mr. Roitzsch, the Corona crisis...
9 tips on how AR/VR can be successful in online furniture retail The growing importance of AR/VR could become a game changer in online furniture retail. Furniture manufacturers and retailers should prepare for the new possibilities before it’s too late. A 2019...
Study: Status of digitization in the furniture industry In the run-up to the MOW furniture fair, which opened its doors on September 19, we got a closer look at the digitization status of the industry. In May and June 2021, we asked almost 30 managers from companies...
E-commerce checklist Define your requirements with the e-commerce checklist – clearly, concisely and concisely. Our e-commerce checklist helps with planned digital projects easily and free of charge. Download now and get started. Pfree know-how from over 100...
Measuring success: 10 important KPIs for the online shop The right Key Performance Indicators (KPI) help to optimize online shops. Which key figures retailers should keep an eye on: Many retailers measure the success of their web presence by sales. But there is...
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