The Happy Index as a parameter for strategic decisions We measure the “Happy Index” once a week – this is about a quick answer to the simple question, “How was your week at the office?” For us, the Happy Index is an important criterion...
BASIC thinking: How SHOPMACHER works The BASIC thinking team regularly shows insights into the offices of corporations, agencies and start-ups. Exclusive site portraits are created under the motto “This is how … works”. The team of BASIC thinking...
Level upgrade: gamescom now trusts SHOPMACHER again After two years in which gamescom was held exclusively online, the world’s largest games event will become a hybrid event this year. Shopmacher is responsible for the further development of the digital customer...
IT skills shortage: ten tips for conflict-free offshoring Instead of desperately looking for specialists in Germany who, for example, can further develop their own web shop, more and more companies are employing freelancers from abroad. However, this certainly harbors...
SHOPMACHER gains Andreas Reintgen as Project Manager The 34-year-old expands the team at Gescher e-commerce agency SHOPMACHER as Agile Project Manager. His first project is the relaunch of fashion chain Hirmer. Andreas Reintgen A new addition to the SHOPMACHERN:...
SHOPMACHER takes 3rd place in the Best Retail Cases Awards 2021 In the Retail Marketing and Service category, the Shopmacher won with their case “Specialist dealer Winkels: Optimizing customer loyalty through cross-channel and automated communication”....
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