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The Guesswork Trap: Why digital projects fail before they start
Most digital projects fail not because of the technology chosen, but because of a dangerous mixture of unclear starting points, vague requirements and unclear responsibilities. This “guesswork trap” means that IT projects are often managed on the basis of assumptions rather than facts. As a result, budgets are calculated too optimistically, technical debts grow unnoticed and the end result is a system that fails to meet business objectives.
Digitally accessible – or soon to be left out?
The countdown is on: On June 28, 2025, the Accessibility Reinforcement Act (BFSG) will come into force. But reality shows that many online stores are not yet ready. The new Accessibility Study 2025 reveals: The digital shopping world is still full of avoidable hurdles.
Merch as a service
Merch as a Service is a curated operating infrastructure: we take proven SaaS solutions and orchestrate them into a functioning ecosystem – coordinated with each other, ready for production from the outset.
The result: an operation that runs reliably, predictably and efficiently. No vendor lock-in, no proprietary dependencies – all building blocks are established market solutions that we configure, orchestrate and operate for you.