10 tips for digital pioneers André Roitzsch, CEO of the SHOPMACHER agency, sees a new era of seduction approaching. Like in the 1920s. What does this mean for digital pioneers? André Roitzsch doesn’t mince his words. Only those who remain agile survive. The...
Digitization strategies for B2B SMEs The digitization of sales, especially in the B2B sector of medium-sized companies, is inevitable for companies that want to remain competitive. But how to start? And with what? What are the first steps? Stefan Kahr, CTO of Nekom,...
INTERVIEW: “The SHOPMACHER approach helps us massively.” The SHOPMACHER have been in charge of the e-commerce platform of the men’s fashion retailer engbers since 2010. In an interview, Engbers owner Bernd Bosch and SHOPMACHER CEO André Roitzsch...
Shopmacher digitize sales of 1A Medizintechnik 1A Medizintechnik GmbH from Bocholt has been offering system solutions and services for emergency medicine, rescue services and occupational safety for twenty years. The family business acts as a full-range supplier with...
Spring cleaning for gartenmoebel.de by SHOPMACHER AH-Trading GmbH will modernize its popular online shops gartenmoebel.de and loungedreams.com in the coming months. Autumn and winter will be used to be even more modern, customer-friendly, service-oriented, fresh and...
Digitization of the PoS: collecting customer data When digitizing the point of sale (PoS), most retailers proceed in the wrong order. Digitization-friendly retailers or their advisors often think primarily about what great, innovative services they can offer their...
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