Digitization of the PoS: collecting customer data When digitizing the point of sale (PoS), most retailers proceed in the wrong order. Digitization-friendly retailers or their advisors often think primarily about what great, innovative services they can offer their...
Shopmacher controls Har-Tru’s European online market entry In the United States, Har-Tru is the market leader for tennis courts and equipment for the popular sport. The portfolio ranges from court coverings and nets to referee chairs and much more. The US...
B2B retailers rely on their own online shops André Roitzsch, CEO at SHOPMACHER Digitization is also changing trade between companies. Production and sales goods are increasingly sold via online shops – also in B2B. Anyone who sells their goods to commercial...
Skins Cosmetics is repositioning itself with Shopmacher across Europe The Dutch Skins Cosmetics, market leader for the sale of and advice on everything to do with exclusive, high-quality cosmetics and perfume niche brands, is technologically reorganizing its online...
NICI online with new e-commerce platform NICI GmbH, based in Altenkunstadt in Upper Franconia, has been producing and selling cuddly toys it has developed itself, as well as gifts and merchandising products for over 30 years. The company has now modernized its online...
SHOPMACHER now implementation partner of eggheads The Shopmacher, specialists in the further development of e-commerce platforms, are now the official implementation partner of eggheads. The Bochum-based company has been developing clever solutions for successful...
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